Pop Pot Explores Classical Forms, Pop Spirit, and Sustainable Tech
At EDIT 2025, Pop Pot unveils ARCHEOPOP, a collection that pushes the studio’s ongoing exploration of archetypal design into bold new territory. The brand initially reimagined the Roman amphora as a contemporary, pop-inflected icon. Now they turn to one of architecture’s most ancient symbols. The classical temple is transformed into a sculptural, luminous design language. The result is an expressive family of columns that double as lighting pieces, poised between memory and innovation, craft and seriality, symbolism and function.
A Column that Lights Up the Imagination
The centerpiece is Dafne, a column inspired by the Temple of the Dioscuri, Castor and Pollux, in the Roman Forum. Pop Pot translates the column’s archetype through contemporary fabrication and sustainable materials, establishing a living dialogue between the ancient and the digital. Like the amphorae that inaugurated the brand’s journey, Dafne is produced via large-format 3D printing, using bio-based, compostable PLA for indoor applications and recycled PETG for outdoor use.
This additive process enables modularity at the core of the design. Columns can be produced in multiple heights, ranging from 75 to 300 cm, and with varied finishes, textures, and light temperatures. That modularity supports series reproducibility, yet each piece retains the singularity of digital craft: minute striations, subtle translucency, and the hand of code, all telling the story of a manufacturing method where precision and personality can coexist.
Light as a Material
ARCHEOPOP’s surface is gently translucent, allowing an internal LED to shine through. The light is soft and enveloping, shifting in response to the density of the printed material and the selected textures. This procedure allows each column to glow with a distinctive character—cool and architectural, or warm and inviting—depending on the space and its intended use.
It’s more than a lamp, and more than a sculpture.
It’a a luminous column that blurs the border between object and architecture, suggesting a contemporary totem that anchors rooms with presence while delivering functional illumination.
Designed for Diverse Contexts
ARCHEOPOP has a modular construction and customizable patterns, textures, and light tonalities. It adapts seamlessly to contract environments, hospitality spaces, museums, and contemporary residences. A single column can stand as a focal point in a lobby or gallery. A repeated sequence can rhythmically define thresholds, corridors, or lounge areas. The flexibility of height, finish, and lighting allows designers to tune the pieces to a project’s atmosphere—formal or playful, monumental or intimate—without losing the collection’s unmistakable identity.
Where Pop Meets the Classical Canon
Every ARCHEOPOP piece holds two coexisting souls. One is classical and monumental, rooted in the collective memory of past architecture. The other is pop and playful, a throughline of Pop Pot’s design ethos since the beginning. That interplay is the collection’s secret: the forms are instantly legible, as if retrieved from a shared visual archive, yet their material expression and glowing cores feel decidedly now. It’s a simple yet powerful gesture—bringing one of the oldest structural shapes back into the light, both literally and metaphorically —to propose a new icon for contemporary interiors.
Sustainability Without Compromise
The use of PLA (bio-based, compostable) and recycled PETG underscores a commitment to sustainability that doesn’t compromise aesthetics or performance. 3D printing also reduces material waste and empowers local, on-demand production models. In ARCHEOPOP, sustainability is not an afterthought; it is structural to the concept, determining production methods, material tactility, and the very quality of light the columns emit.
The Studio Behind the Vision
Arabella Rocca and Giacomo Sanna, both architects with significant collaborations across architecture and interior design, lead Pop Pot. The duo has long collaborated on diverse projects. During the first COVID lockdown in 2020 they leveraged their 3D printing expertise to produce and donate protective visors to charitable organizations. That experience accelerated a research path that, by 2021, blossomed into a project dedicated to pop reinterpretations of classical design icons. In 2023, they founded POP POT Srl as a benefit company. Today, the brand counts over 40 retailers across Europe, including concept stores, museum bookshops, and art galleries.
A Living Archetype for Today’s Spaces
What makes ARCHEOPOP compelling at EDIT 2025 is its clarity of purpose. The collection does not mimic the past; it activates it.
Through digital craftsmanship, responsible materials, and a pop sensibility, Pop Pot proposes a new typology. Columns as luminous furniture-sculptures that can be reproduced in series yet feel uniquely tuned to their context. In doing so, ARCHEOPOP transforms a shared memory—the column—into a living instrument for contemporary design. It invites us to experience history not as a relic, but as a radiant, present-tense reality.
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