João Bruno, a self-taught Portuguese designer, has carved a unique niche in textile art by intertwining traditional craftsmanship with modern aesthetics. His innovative creations, such as the Wool Stone and Wool Tire, exemplify his commitment to sustainability and cultural preservation.
The Artistic Journey of João Bruno
Born in Tomar in 1973, João Bruno was immersed in wool from an early age, influenced by his mother’s passion for crafting traditional Arraiolos rugs. Initially pursuing a career in journalism, he transitioned to design in 2006, founding his brand “Água de Prata,” marking the beginning of his exploration into wool’s artistic potential, leading to the creation of distinctive, handcrafted pieces that blend geometry and nature.
Innovative Creations: Wool Stone and Wool Tire
João Bruno’s portfolio features works like the Wool Stone and Wool Tire. The Wool Stone is crafted from Arraiolos wool and wool waste and is available in various sizes and colors, reflecting his dedication to sustainability and traditional materials.
The Wool Tire showcases his ingenuity in upcycling, transforming discarded tires into vibrant, wool-wrapped sculptures. These pieces highlight his artistic vision and his commitment to environmental consciousness.
Collaborations and Recognitions
João Bruno’s work has garnered attention from esteemed organizations. He is part of the Homo Faber Guide, an initiative by the Michelangelo Foundation that celebrates master artisans worldwide.
Additionally, he collaborates with Portugal Manual, a network promoting contemporary Portuguese artisans. Through this platform, he participates in curated cultural experiences showcasing the richness of Portuguese craftsmanship.
Showcasing at Lisbon Design Week 2025
In 2025, João Bruno will present his latest works at Lisbon Design Week, a prominent event celebrating design and craftsmanship. His participation underscores his role in revitalizing and integrating traditional Portuguese textile techniques into modern design narratives.
A Legacy of Handcrafted Excellence
João Bruno’s journey from journalism to textile design exemplifies a profound dedication to preserving and innovating within Portugal’s rich artisanal heritage. His creations, deeply rooted in tradition yet strikingly contemporary, continue to inspire and captivate local and international audiences.
Go here to follow him on Instagram, or visit João Bruno’s website >
